overview
Goetze’s Candy Company, a 125-year old family-owned national candy brand, sought to enhance their social media presence through organic and paid content - driving awareness to their online market and ultimately converting awareness into sales.
Goetze's
Cow Tales® and Caramel Creams® Candy
C+Co. developed a cohesive social media strategy outlining goals, tactics and KPIs that aligned with Goetze’s overall business plan. We work daily with the Goetze marketing team to reach the company’s various audiences, while attracting and retaining new fans with each post.
Our strategy includes identifying audiences for each brand, refining each brand’s tone of voice, incorporating clear call-to-actions in captions that we know resonate with our followers, and nodding to the rich brand history. On a regular basis, we partner with like-minded creators to reach new audiences and increase user-generated content. We capitalize on ‘holidays’ by outlining precise strategies to lean into cultural moments, such as National Caramel Day, Cow Appreciation Day and National Caramel Month.
strategy
social media, content creation, public relations
WORK
Establish a more meaningful and engaging presence on social media, increase follower count and enhance brand awareness.
Goals
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Post Title
two lines
their engagement rate has doubled the industry average, exceeding 2.29 percent, leading to stronger brand awareness and increased online sales. The content has opened doors to larger brand partnerships with key retailers like Sheetz and flavor collaborations with big names such as OREO®.
From an industry standpoint, we successfully established Goetze’s LinkedIn presence, grew their followers from the ground-up (from 0 to nearly 1,000 with no social ad spend). LinkedIn content garners a median engagement rate of 6.81 percent per post (industry average engagement rate is .054 percent).
Since managing the brand’s social channels in August 2019...
results
