Get to Know the Co.: Carli Gerard
This is the third edition of our series profiling a Collins + Co. employee. Carli is the newest employee to join the Co. as Art Director. She will be instrumental in broadening artistic and design offerings for our clients. Check out her approach to PR and marketing and some of her favorites things.
What inspired you to pursue a career in PR/Marketing?
I always knew I would end up doing something in the creative realm - I was always the little kid running around with crayons, coloring on anything I could get my hands on. Fast forward, I took a graphic design course freshman year and absolutely fell in love. Around the same time, I started binging all things MadMen and the rest is history. I knew I had to figure out a way pave my way into the creative world.
Name a brand that you respect and admire (not a client!):
Tom’s, hands-down. I read Blake Mycoskie’s book - “Start Something That Matters” and I fell in love with the company even more. The mission behind the brand, solving a worldwide issue in an entirely new way is just so inspiring. I love that he took such a new route to solve such a basic problem while still running a profitable business in the meantime. Truly a win win win.
Daily news read or favorite national publication:
The Daily podcast. Best way to start the day!
Go-to tactic for creating long-term value for a client:
Always asking “why”. A lot of times clients come to you thinking they know exactly what they need, when in reality if you just ask a few questions at the forefront to really get them thinking, where you end up just after a few conversations tends to be entirely different than anticipated.
App you cannot live without:
Spotify for sure. Working from home is such a blessing but I always need to have some noise in the background or I get distracted. Spotify is my lifeline day to day and even when I’m traveling. Couldn’t live without it!
One thing people might not know about you:
I’m an adrenaline junkie at heart! I’ve been skydiving, bungee jumping, canyon swinging, you name it. If it has anything to do with adrenaline, sign me up. It’s funny - I always wanted to spend our days at amusement parks riding roller coasters and my dad was so sweet he would always ride with me. So naturally, I grew up thinking I got my love of roller coasters from him. Turns out he hated them but no one else would ride with me. Thanks Dad!